Ad & Cookie Policy

St. John Knits - Ad & Cookie Policy

Last Updated June 5, 2020

This Ad and Cookie Policy covers the use of cookies and other tracking technologies and interest-based advertising on the sites where it appears.

To the extent that personal data is processed through the use of IP addresses, cookie IDs, other cookies data or other tracking tools, our Privacy Policy applies.

We Use Common Tracking Technologies

We collect personal information about users over time and across different websites when you use this website or service. Third parties also collect personal information this way on our sites and services. To do this, we use several common tracking tools. Our vendors and partners may also use these tools. These may include browser cookies. Cookies are small files that download when you access certain websites. We may also use web beacons, flash cookies, and similar technologies.

We may use both “session” cookies and “persistent” cookies on this website. Session cookies will generally be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date. For further details, consult the help menu in your browser, or visit

We Use Tracking Technologies for a Variety of Reasons

We and our partners use tracking tools:

  • To recognize new or past visitors and customers.
  • To improve our website and to better understand your visits on our platforms.
  • To integrate with third party social media websites.
  • To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
  • To observe your behaviors and browsing activities over time across multiple websites or other platforms.
  • To better understand the interests of our customers and our website visitors.

We Use Specific Tracking Technologies

Here is more information about certain tracking technologies and cookies we currently use on our sites. We use all of these tracking technologies to improve our site and the experience of our visitors:

Service Purpose
Google Analytics We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.
Google Tag Manager We use Google Tag Manager to track user behavior, traffic analysis and marketing optimization.
Nosto We use Nosto to track client product views and purchases and provide recommendations.
Quantcast We use Quantcast to measure the effectiveness of our advertising, and to target advertising and promotions to your interests.
Criteo We use Criteo to serve relevant ads to users that have previously visited our website.
Bing Ads Bing Ads allows us to have our advertisements appear at the top of the results page for certain search engines. This helps us direct users to our website.
Google AdWords Conversion We use conversion tracking to help us understand how effective our digital campaigns are.
Google Dynamic Remarketing We use Google Dynamic Remarketing to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising.
Commision Junction We use Commission Junction to provide affiliate marketing services.
Facebook We use Facebook on our site to track the effectiveness of our stories that are distributed socially, as well as any marketing efforts we may engage in.
Listrak We use Listrak to distribute emails.
Salesfloor We use Salesfloor to track purchases that are made through a sales associate in-store to provide them commissions.
TrueFit We use True Fit to provide a personalized shopping experience.

We Engage in Interest-Based Advertising

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. These ads may be served after you leave our website, or after you leave the websites of third parties. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.

How Do We Gather Relevant Information About You for Interest-Based Advertising?

To decide what is relevant to you, we and our partners use information you make available when you interact with us, our affiliates, and other third parties. This information is gathered using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We or our partners might also look at your location. We might look at these activities on our platforms or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online.

You Can Control Certain Tracking Tools

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a U.S. website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

Certain options you select are browser and device specific.

You Can Opt-Out of Online Behavioral Advertising

The Self-Regulatory Program for Online Behavioral Advertising run by the Digital Advertising Alliance provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes via the “Your Ad Choices” tool, click here.

Certain choices you make are both browser and device-specific. If you opt out of online behavioral advertising (or interest-based advertising), or reject cookies, this will not stop you from seeing advertising – the advertising you see will just not be tailored to your interests and therefore is less likely to be relevant to you.

Contact Us

If you have any questions about this cookie policy or treatment of your personal data, please contact us:

St. John Knits, Inc.
Attn: Privacy
17522 Armstrong Avenue
Irvine, CA 92614


Copyright © 2020 St. John Knits, Inc. All Rights Reserved.