Last Updated June 5, 2020
advertising on the sites where it appears.
To the extent that personal data is processed through the use of IP addresses, cookie IDs, other cookies data
We Use Common Tracking Technologies
We collect personal information about users over time and across different websites when you use this website
or service. Third parties also collect personal information this way on our sites and services. To do
this, we use several common tracking tools. Our vendors and partners may also use these tools. These may
include browser cookies. Cookies are small files that download when you access certain websites. We may
also use web beacons, flash cookies, and similar technologies.
We may use both “session” cookies and “persistent” cookies on this website. Session cookies will generally be
deleted from your computer when you close your browser. Persistent cookies will remain stored on your
computer until deleted, or until they reach a specified expiry date. For further details, consult the
help menu in your browser, or visit www.allaboutcookies.org.
We Use Tracking Technologies for a Variety of Reasons
We and our partners use tracking tools:
- To recognize new or past visitors and customers.
- To improve our website and to better understand your visits on our platforms.
- To integrate with third party social media websites.
- To serve you with interest-based or targeted advertising (see below for more on interest-based
- To observe your behaviors and browsing activities over time across multiple websites or other
- To better understand the interests of our customers and our website visitors.
We Use Specific Tracking Technologies
Here is more information about certain tracking technologies and cookies we currently use on our sites. We
use all of these tracking technologies to improve our site and the experience of our visitors:
||We use Google Analytics to collect information
about how visitors use our website. For example, we collect details of the site
where the visitor has come from and the total number of times a visitor has been
to our website.
|Google Tag Manager
||We use Google Tag Manager to track user behavior,
traffic analysis and marketing optimization.
||We use Nosto to track client product views and
purchases and provide recommendations.
||We use Quantcast to measure the effectiveness of
our advertising, and to target advertising and promotions to your interests.
||We use Criteo to serve relevant ads to users that
have previously visited our website.
||Bing Ads allows us to have our advertisements
appear at the top of the results page for certain search engines. This helps us
direct users to our website.
|Google AdWords Conversion
||We use conversion tracking to help us understand
how effective our digital campaigns are.
|Google Dynamic Remarketing
||We use Google Dynamic Remarketing to track user
behavior over time and across third party sites to improve the effectiveness of
our online advertising. We collect information about what ads users view and
whether they click on the ads. We use this information to improve and customize
||We use Commission Junction to provide affiliate
||We use Facebook on our site to track the
effectiveness of our stories that are distributed socially, as well as any
marketing efforts we may engage in.
||We use Listrak to distribute emails.
||We use Salesfloor to track purchases that are made
through a sales associate in-store to provide them commissions.
||We use True Fit to provide a personalized shopping
We Engage in Interest-Based Advertising
We and our partners display interest-based advertising using information gathered about you over time across
multiple websites or other platforms. This might include apps.
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our
website, encouraging you to return. These ads may be served after you leave our website, or after you
leave the websites of third parties. They also include ads we think are relevant based on your browsing
habits or online activities. These ads might be served on websites or on apps. They might also be served
in emails. We might serve these ads, or third parties may serve ads. They might be about our products or
other companies’ products.
How Do We Gather Relevant Information About You for Interest-Based Advertising?
To decide what is relevant to you, we and our partners use information you make available when you interact
with us, our affiliates, and other third parties. This information is gathered using the tracking tools
described above. For example, we or our partners might look at your purchases or browsing behaviors. We
or our partners might also look at your location. We might look at these activities on our platforms or
the platforms of others.
We work with third parties who help gather this information. These third parties might link your name or
email address to other information they collect. That might include past purchases made offline or
You Can Control Certain Tracking Tools
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie.
Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on
certain websites from time to time, you can go here.
Why? Because flash cookies cannot be controlled through your browser settings.
Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a U.S.
website not to track you. These features are not all uniform. We do not currently respond to
those signals. If you block cookies, certain features on our sites may not work. If you
block or reject cookies, not all of the tracking described here will stop.
Certain options you select are browser and device specific.
You Can Opt-Out of Online Behavioral Advertising
The Self-Regulatory Program for Online Behavioral Advertising run by the Digital Advertising Alliance
provides consumers with the ability to opt-out of having their online behavior recorded and used for
advertising purposes. To opt out of having your online behavior collected for advertising purposes via
the “Your Ad Choices” tool, click here.
Certain choices you make are both browser and device-specific. If you opt out of online behavioral
advertising (or interest-based advertising), or reject cookies, this will not stop you from seeing
advertising – the advertising you see will just not be tailored to your interests and therefore is less
likely to be relevant to you.
St. John Knits, Inc.
17522 Armstrong Avenue
Irvine, CA 92614
Copyright © 2020 St. John Knits, Inc. All Rights Reserved.