EDITORIAL:
FORBES ON THE NEW STANDARD:
DRESSING THE LEADERS OF THE FUTURE

December 7, 2017

Our SVP of Design, Greg Myler sat down with Forbes Magazine Creative Style Director, Joseph DeAcetis, to discuss the St. John woman, the innovation of the brand, and the New Standard collection. See below excerpt from the article and to read the full interview click here.

ST-JOHN-KNITS_2017_6_22-WWD-R18_01

Joseph DeAcetis: In your words, describe to our readers how St. John is adapting to the current style modifications currently being seen around the nation in the women’s workforce.

Greg Myler: The objective of The New Standard was to build a capsule collection of what could best be described as a wardrobe for today’s professional, working women. “Modern” work wear – not a suit, not a uniform per se; but, instead separate fashion items, stand-alone pieces, that give women the choice to put together their own uniform- a way of self-expression. The New Standard consists of 15 stand-alone pieces that can be worn together or as separates. It is an updated capsule of our brand’s most iconic pieces from classic boucle jackets and oversized blazers to legendary knits all in black. Inspired by strong modern shapes that still poses a feminine touch. The days of power dressing are gone, we wanted to shake up the St. John woman’s work wardrobe and let the power of her feminine side shine. Some highlights from the collection include:

ST-JOHN-KNITS_2017_6_22-WWD-R18_04Left: Bella Double Weave Blazer, Eyelash Lace Silk Georgette Shell, Stretch Nappa Leather Skirt
Middle: Milano Knit Cape, Rose Lace Cap Sleeve Top, Stretch Nappa Leather Legging
Right: Rib Knit Sweater, Asymmetrical Rib Knit Skirt

Joseph DeAcetis: How is St. John adapting and/or evolving to the current social media dominate trend that is “influencers”?

Greg Myler: We have wonderful relationships with some of the fashion industry’s top influencers. We enjoy working with them and play an important part in connecting with both new and current customers through social channels and they offer a unique styling point of view. Influencers add a fun dynamic to our incredible community of St. John women.

To read the full article on Forbes.com, click here.

Shop the New Standard collection here.