NEW YORK, MARCH 22, 2019
by BROOKE BOBB
For the last few seasons, the St. John brand has been hyper-focused on reinterpreting its 56-year-old m.o. The design team has opted for ease over aspirational elegance and separates as opposed to buttoned-up suits and fancy eveningwear. For Fall 2019, St. John is continuing to experiment with new shapes, new ways of styling, and a new aesthetic language for St. John. It’s a label with a lot of resonance among women of a certain age, but one that remains mostly unknown to their daughters and their daughter’s daughters.
This season’s offering was smart in the way that it played to all of those customers: a sophisticated sequined black knit evening top and matching pants for the longtime fan of the brand; a striped, multicolored long-sleeved dress with a pleated skirt and an unlined knit jacket, meant to be paired with jeans or a black-tie gown, for the St. John neophyte. The outerwear also targeted a diverse group of shoppers. There was fuzzy leopard for the Insta-concerned woman, and a beautifully tailored camel overcoat for her well-heeled, more classically chic counterpart.
Overall, the new collection presented nice textural elements and a range of easy, highly wearable separates and silhouettes. In fact, the separates here outshone some of the more formal, red carpet appropriate garments. The St. John team is designing clothes that can work for a lot of women.