April 3, 2017

Athluxury was the term Vogue.com used to describe the Fall 2017 collection in their latest preview.

View the Fall 2017 collection as reviewed by Vogue.com below.

Model dressed in Saint John pink cashmere coat


By Emily Farra on April 3, 2017

At a time when most Americans are living in athleisure and streetwear, it might seem tricky for a label like St. John to find its place in the market. Founded in Irvine, California, back in 1962, St. John helped to usher in the look of “American sportswear,” its signature being a knit skirtsuit. In 2017, women are more likely to wear a hoodie and vintage jeans—so how to stay relevant? For Fall ’17, St. John designer Greg Myler tried to reconcile its ladylike aesthetic with today’s more dressed-down vibe.
The word tossed around most at the press preview was relaxed. Myler swapped actual suits for head-to-toe knitwear, like the ribbed cashmere flares and wool joggers with matching sweaters. In the case of a tweed fringe-trim jacket, the stuffing had literally been taken out: With dropped shoulders and an unstructured silhouette, it read more like a luxe cardigan. The double-face cashmere coats were unstructured, too, and one cleverly reversed from dove gray to ballet pink. They had an air of “athluxury” many women are looking for these days; they want to feel elegant, yet unfussy, and comfortable, too. As for full-on luxury, a few of the evening gowns looked fresh, namely the velvet one with draped sleeves and an A-line gown with little tufts of ostrich feathers. The St. John customer will find options for every occasion in this lineup, from the morning school run to a black-tie gala.
Model wearing double face cashmere coat and tweed jacket

Model wearing velvet gown and a-line gown with ostrich feathersImage Credit: Nick Miramontes